Privacy Policy

This Privacy Policy applies to personal data we collect and process in connection with:

• Visiting or browsing our website.
• Creating or managing an account.
• Placing an order or making a purchase.
• Joining a waitlist, pre-order, drop, or limited release.
• Signing up for newsletters, updates, promotions or referrals.
• Interacting with our marketing, advertisements or social media content.
• Communicating with us by email, phone, WhatsApp, chat or any other channel we make available.
• Submitting product reviews, feedback, images or other user-generated content.
• Using any other feature, service or functionality we make available from time to time.

This Privacy Policy is intended to cover our launch in the United Kingdom and our worldwide delivery operations, as well as our future expansion into other countries and physical locations.

Our Services are not currently directed to children as a primary audience. However, if a minor is permitted to use the Services, they may do so only with the consent and supervision of a parent or legal guardian, where required by applicable law.

If you are a parent or guardian and believe a child has provided us with personal data without appropriate consent, please contact us at support@aesthec.com.

We may collect the following categories of personal data, depending on how you interact with us:

• Identity & Contact details: Name, title, date of birth, gender, email address, phone number, billing address, shipping address, etc.
• Account details: Username, password, profile information, preferences, saved items, wishlists, and account settings.
• Order & Transaction information: Products purchased, order history, returns, refunds, exchanges, delivery preferences, payment status, and communications.
• Payment information: Payment card details, billing details. Payment processing is generally handled by our payment providers rather than stored in full by us.
• Marketing & Communication preferences: Choices regarding email, SMS, WhatsApp, push notifications, and direct mail.
• Customer service information: Records of correspondence, complaint details, support requests, call notes, and outcomes.
• User-generated content: Reviews, ratings, comments, photos, videos, testimonials, or uploaded materials.
• Waitlist, pre-order & Referral info: Details provided when joining waitlists, referring someone, participating in drops, or using promo campaigns.
• Other information: Sizing preferences, style preferences, gift preferences, occasion-related info, or general feedback.

• Device & Technical data: IP address, device identifiers, browser type, operating system, screen resolution, language settings.
• Usage data: Pages viewed, links clicked, time spent, exit pages, browsing patterns, search terms, wishlist & cart activity.
• Location data: Approximate location derived from IP address or precise location where enabled through device settings.
• Cookie & Tracking data: Information collected via cookies, pixels, SDKs, tags, and similar technologies.
• Analytics & Advertising data: Interactions with ads, campaigns, emails, social media content, and referral links.

• Payment providers such as Stripe.
• Platform and commerce providers such as Shopify.
• Analytics and advertising providers such as Google Analytics.
• Shipping, logistics, marketing, and communication providers.
• Social media platforms and fraud prevention/identity verification providers.
• Publicly available sources and referrers permitted by law.

We may use your personal data for the following purposes:

• To create and manage your account.
• To process, confirm, fulfil and deliver your orders.
• To administer pre-orders, drops, limited releases, waitlists and referrals.
• To process payments, refunds, returns and exchanges.
• To provide customer service and respond to enquiries.
• To verify identity, detect fraud, prevent misuse and protect our business.
• To personalise your experience (recommendations, content, suggestions, marketing).
• To send newsletters, updates, offers and promotional communications (where permitted).
• To send essential service-related messages (order confirmations, shipping updates).
• To operate, improve, and analyse our website, products, services, and campaigns.
• To manage product reviews, testimonials, and user-generated content.
• To comply with legal/regulatory obligations and establish/defend legal claims.

We may also create aggregated or de-identified data for analytics, reporting, and business intelligence purposes.

• Performance of a contract: To provide Services, process orders, manage accounts, handle deliveries, returns, and payments.
• Compliance with legal obligations: Tax, accounting, consumer protection, product safety, and anti-fraud laws.
• Consent: For certain marketing communications, cookies, and tracking technologies where explicitly required.
• Legitimate interests: Operating, securing, and growing our business, preventing fraud, and tailoring content (balanced against your rights).
• Vital interests: Protecting someone’s life or safety in rare necessary cases.

We may send marketing via email, SMS, WhatsApp, push notifications, or direct mail where permitted by law (e.g., via opt-in or soft opt-in).

Opt-Out: You can opt out at any time using the unsubscribe link in messages, updating account preferences, or emailing support@aesthec.com. Essential service updates (e.g. order tracking) will still be sent.

We use cookies, pixels, tags, and SDKs to keep you signed in, remember preferences, analyse traffic, measure campaign performance, and support retargeted advertising. Where required, we request your consent before placing non-essential cookies.

• Service Providers & Processors: E-commerce (Shopify), Payments (Stripe), Analytics (Google Analytics), Shipping/Logistics, Marketing, IT/Cloud, and Professional Advisers.
• Business & Operational Transfers: Mergers, acquisitions, investments, or sales of company assets.
• Legal & Regulatory Disclosures: Compliance with laws, court orders, preventing fraud, or protecting safety and rights.
• Advertising & Social Platforms: For targeted reach, retargeting, and measurement.
• With Your Consent: When you explicitly ask or direct us to share data.

As a UK-based business delivering globally, your data may be transferred outside the UK/EEA. We ensure safety mechanisms are in place, such as Standard Contractual Clauses (SCCs), adequacy decisions, and robust technical safeguards.

Retention: We retain data only as long as necessary for business, accounting, tax, or legal requirements, after which it is deleted or anonymised.

Security: We implement technical and organizational measures (encryption, access controls) to guard your data. However, no internet transmission is 100% secure—please protect your login credentials.

Depending on your location, you may hold rights to:

• Access, correct, or request deletion of your personal data.
• Restrict or object to processing (including direct marketing).
• Data portability & withdrawal of consent.
• File a complaint with a supervisory authority (e.g., UK ICO).

To exercise your rights, email us at support@aesthec.com.

Cookies & Ads (13): Adjust settings via browser/device tools or consent banners.

Third-Party Links (14): We are not responsible for privacy practices of external linked sites.

Returns & Refunds (15): Transaction data for returns/exchanges is processed under our Terms of Sale.

Children's Privacy (16): We do not knowingly collect data from children without parental consent.

Policy Changes (17): Material changes will be notified on site or via email. Check the "Last updated" date above.